![2girls animal_ears comic ed_(end) geta greyscale hat highres in_the_face inubashiri_momiji kneehighs monochrome multiple_girls open_mouth panties pointy_ears shameimaru_aya short_hair sword tail tears television tengu-geta tokin_hat touhou translated underwear weapon wolf_ears wolf_tail yuri rating:s score:28 post #799784](/cdn_image/preview/dd/1f/dd1f880ebf828c186c171f4fc6389a4a.jpg)
Moments where it's almost heart warming, almost touching, almost "Awww"-worthy, but something just ruins it, like an interruption from someone, something bad happening, or the characters themselves contradicting themselves or doing/saying something to ruin the mood.
Other forms of this include
1. The intention was touching, very nice, thoughtful, loving, etc., but it didn't turn out as expected.
2. The opposite, when what a character does seems caring or touching, but their intentions are less than noble.
The equivalent Pixiv tag is 'イイハナシダッタノニナー'