Yes!!This is our chance for revengeー!...you're not supposed to cut one up.Now, Mami-san, once and for all!!Let's face South-South-East and eat it!
The point is to eat the thing whole, while facing the year's "lucky direction" and wishing for something.Let's eat it whole!!
This is an ehou-maki, a rather thick sushi roll which is eaten during the Setsubun featival.