mike tyson
An American boxer and previously the undisputed world heavyweight champion.
Mike Tyson was used to promote the NES port of the Nintendo arcade game Punch-Out!! while he was the World Heavyweight Champion. Nintendo lost its license to portray Mike Tyson and because he was no longer the World Heavyweight Champion, the company decided not to renew the contract and instead replace him in later releases of the game with the fictional character, Mr. Dream.