I wanted to write how this makes no sense mechanics-wise, but who cares, it's cute.
I have to disagree. The first strip makes almost perfect sense because "moe" is a noun, not a property, so baba got transformed into moe. That is also why the second one is named "Moe is more" - keke is not going to become cuter, he is going to become another moe. The second strip is trickier and would require some time passage between strips (which did happen because "is" and "you" clearly changed positions), but perfectly doable with "keke" noun and keke instance on the level. The only thing not making sense is probably lit-up "is" on first two panels.
Also, for reasons named above, I think "personification" tag should be removed.