Lol. That's kinda clever. If you don't get the joke, look up Cool Biz in Wikipedia. The short of it is that Cool Biz was a plan to reduce energy consumption by changing the usual business attire of suit and tie to a more casual attire (short sleeve shirts, breathable pants, no tie) allowing people to naturally feel cooler in summer, so businesses don't have to turn down their thermostats.
To combat global warming we endorse "cool biz" and are putting initiatives to make summer comfortably livable into practiceEvery year, from 06/01 ~ 09/30 is cool biz period. Its spread is shown not only in offices, but also business establishments, public transit agencies, etc.
I am not familiar with constructions involving "見せいます". Please check my translation here.Why only men?